Download MCM101 Assignment 1 Solution Fall2021
Mcm101 Assignment No.1 Solution Fall 2021 - Virtual University Of Pakistan
Task 1:
Your task is to scroll through all
the news reports (i.e., communication) of Pak Voices posted over the last two
weeks and then write that of these three models: Shannon and Weaver (1947),
Gerbner (1956), and Osgood (1954)
1. Which ONE communication model, do
you think, best explains this type of communication?
2. And why?
Answer No 1:
There are many different
communication models, some of which are already very old, but which have
nevertheless retained their validity in the age of modern, digital communication.
In some cases, they have even gained importance when it comes to developing
an optimal communication concept for internal and external corporate
communication.
Osgood's model is better than the other two models. Because this model focused upon the social nature of
communication. This model was more applicable in intrapersonal communication in
which the sources and the receiver of messages are physically presented.
2. Why….?
Since communication concepts for
corporate communication generally relate almost exclusively to content and
channels, the development of a communication model can help to check the
suitability of the concept. Here, findings from existing communication models
can be incorporated and linked with the new findings, contents, and technologies
of the communication concept. In this
way, it can be ensured that communication does not get out of hand, but is based
on old knowledge and findings. This approach avoids typical errors such as
keeping unused digital communication tools or using unsuitable channels for
certain information.
Task 2:
The emergence of new technology can
render old communication models outmoded.
Do you agree or disagree? Support
your answer by citing two examples, one from the historical and one from the
current media environment?
Answer No 2:
Yes, I am agreed. The realm of
technology is ever-changing and the new technological advances have transformed
the way people communicate. Technology has changed everything in modern
society. The way we communicate has been revolutionized by the advancement of
new innovations in the telecommunication sector. Connecting with other people
with ease is more feasible in today’s world and this is due to speed. With
every new innovation, the reliance on books and newspapers as the mass medium of
communication continued to reduce. With time, the human culture has come to understand the power and the mechanisms
involved in technology and invention. In today’s world, information has
permeated the cycles of change and development.
Citing two examples one from the historical and one from the
current media environment
Example:
1:
The invention of the telegraph,
in the mid-1800s, changed print media almost as much as the printing press.
Suddenly information could be transmitted in minutes. As the nineteenth century
became the twentieth, U.S. publishers such as Hearst redefined the world of
print media and wielded an enormous amount of power to socially construct
national and world events. Of course, even as the media empires of William
Randolph Hearst and Joseph Pulitzer were growing, print media also allowed for
the dissemination of countercultural or revolutionary materials.
Internationally, Vladimir Lenin’s Irks (The Spark) newspaper was published in
1900 and played a role in Russia’s growing communist movement (World
Association of Newspapers 2004).
2: Technology and the media are interwoven, and neither can be
separated from contemporary society in most core and semi-peripheral nations.
Media is a term that refers to all print, digital, and electronic means of
communication. From the time the printing press was created (and even before),
technology has influenced how and where information is shared. Today, it is
impossible to discuss media and the ways societies communicate without
addressing the fast-moving pace of technology change.
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