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MGT301 Assignment 1 Solution Fall2021

  • MGT301 Assignment 1 Solution Fall2021
  • MGT301 Assignment 1 Solution
  • Download Assignment

 Download MGT301 Assignment 1 Solution Fall2021






Solution:

Requirement 1

 

Which one of the below marketing philosophies do you think Nokia was previously following? Please give two reasons. (3+2=5)

 

 

Solution

 

Nokia followed Production Concept

 

 

Reasons

 

1.     Just because Nokia really did not take on today's technologies in past due to which they lead market nearsightedness as well as client retention.

2.     Nokia focused the handiest manufacturing of cellular telephones in preference to consumer needs by means of which customers started looking for growth.

 

 

 

 

Requirement 2

 

 

Which one of the below marketing philosophies do you think Nokia is currently using to regain its market position? Justify your answer with any "3" logical arguments. (2+3=5)

 

 

 

Solution

 

Now Nokia is going to adopt Societal Marketing Concept.

 

 

Arguments

 

1.      Currently. Nokia is embracing a societal advertising concept wherein they adopt brand-new modern technology of android which is in step with customer needs.

2.      Nokia has based its production on long-term leisure activity as well as advantages of customers.

3.      After releasing brand-new level modern technology with higher capacities of mobile telephones. Nokia is restoring its function in the market.

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